Real Brands. Real Numbers.
Real Results.

The Challenge

Switzella — a confectionery brand producing chocolate spreads, topping syrups, and compound chocolate — had zero e-commerce presence. Their previous agency ran awareness-only campaigns with no pixel integration and no sales strategy. The brand’s web presence was fragmented across WooCommerce and the Indulge platform, and they had no data to show for any of it.

What We Did

• Migrated the entire website to Shopify and implemented proper Pixel tracking from scratch
• Phase 1 — Chocolate Spread: Mapped buyer persona, ran price-comparison ads vs. Nutella — sales began flowing in May
• Phase 2 — Topping Syrups: Discovered customers buy bundles across flavours; produced influencer recipe videos and ran them as paid ads, pushing AOV higher
• Phase 3 — Compound Chocolate: Identified a breakout product with virtually no paid competition — captured first-mover advantage and generated significant sales
• Ruled out non-scalable product lines (mouth fresheners, tangy candies) early, saving wasted spend

Results — Apr 1 to Jul 31, 2025

The Challenge

Nuvari — an affordable makeup and skincare brand competing in one of Pakistan’s most price-sensitive ecommerce markets — had reached a solid average ROAS of 4.94 by mid-2025. But performance had plateaued. Meta Ads and Google Ads were running as two completely isolated channels, each optimising in a silo. High-intent buyers were falling through the gap between platforms, and there was no retargeting loop to bring warm audiences back to purchase.

What We Did

• Platform Audit & Structural Restructure: Audited both ad accounts to identify where high-intent users were dropping off. Rebuilt campaign architecture so Meta and Google shared one unified conversion goal.
• Intent Capture on Google: Deployed Google campaigns to intercept in-market buyers actively searching for affordable skincare and makeup in Pakistan — capturing bottom-funnel demand at peak intent.
• Recall & Retargeting Loop on Meta: Built a Meta retargeting system to re-engage visitors who arrived via Google but hadn’t converted — using dynamic product ads to close the purchase loop.
• Continuous Optimisation: Monitored cross-platform attribution weekly and reallocated budget dynamically to wherever the funnel was converting most efficiently.

Results — August vs. October 2025

The Challenge

A Western fashion brand in Pakistan came to Skyfi Digital with three compounding problems: a broken creative strategy, a dysfunctional ad account structure, and a website with no CRO foundation.

Their Meta and Google campaigns were live — but running inefficiently, burning over Rs1,000,000 per month at an average ROAS of just 3.32x. There was no creative testing framework, campaigns were cannibalising each other, and the website was bleeding conversions. Spend was high, results were stagnant, and there was no clear path forward.

What We Did

We ran a full audit across creative, account structure, and website before touching a single campaign — identifying root causes, not symptoms — then rebuilt everything from the ground up in under 30 days.

Phase 1 — Full Audit (Week 1)

• Audited Meta and Google accounts — identified structural inefficiencies, wasted spend, and campaign cannibalisation
• Ran a CRO audit on the Shopify store — identified conversion blockers including page speed issues, weak product copy, and broken mobile checkout
• Analysed all historical creative performance data to identify what was failing and why

Phase 2 — Account Restructure (Week 1–2)

• Rebuilt the Meta Ads account from scratch — consolidated campaigns, eliminated audience overlap, implemented a clean full-funnel architecture
• Restructured Google Ads to align spend with genuine purchase intent and cut budget leaking into low-converting placements
• Installed proper attribution tracking across both platforms

Phase 3 — Creative Strategy Overhaul (Week 2–3)

• Developed a structured creative testing system — hooks, formats, and messaging angles for the Western fashion market in Pakistan
• Replaced all underperforming creatives with a production-ready set aligned to audience intent at each funnel stage

Phase 4 — CRO Fixes & Optimisation (Week 3–4)

• Implemented targeted CRO fixes — improved product page layout, added trust signals, streamlined mobile checkout
• Monitored performance daily and made bid and budget adjustments as the new structure stabilised

Results — February vs. March 2026